Rhoda Weiss Consulting Group
“Rhoda Weiss is the consummate professional person and leader. I have had the chance to work with Rhoda for nearly ten years. She never fails to exceed all expectations. She has a tremendous way of helping and connecting with people. Rhoda is extraordinary.”
“There is no one in the country who knows more about health care marketing than Rhoda Weiss. Nearly every health care chief marketing officer in the country has her on speed dial when they have a tough marketing or communications challenge. If you have a health care marketing challenge, call Rhoda.”
“Rhoda Weiss is the most brilliant healthcare marketing professional in the business. Her savvy, rich and diverse experiences and her close connection to hospital CEOs who run the most prestigious healthcare organizations in the country make her an invaluable asset. She pushes for excellence in all that she does, never settles for “good enough” and always finds ways to bring people together to challenge the status quo and accomplish the impossible. As far as I’m concerned, every marketer in the industry can benefit immensely from knowing Rhoda Weiss.”
“If you have a health care communications problem, there is no better partner to help you solve it than Dr. Rhoda Weiss. A seasoned health care executive specializing in marketing, communications and public relations/crisis communications, Dr. Weiss has lectured, taught and inspired hundreds of the top healthcare CEOs and Chief Marketing & Communications Officers in the U.S. for decades. Dr. Rhoda is a dynamo—an icon in our industry-recognized the world over, a walking encyclopedia of the best practices, and an absolute delight to work with. Dr. Rhoda Weiss is a community asset, a compassionate leader and an exemplary professional that is well deserving of any keynote speech or consulting project you may have in mind.”
“My professional relationship with Rhoda goes back to the mid-1980s when health care marketing in Los Angeles was at its infancy. Our colleagues working in hospitals were public relations officers, managing day-to-day internal communication, external news stories and crisis communication. With the formation of managed care and concept of patient steerage, the need for a marketing office was ignited. Rhoda saw this force coming and created the foundation for health care marketers to develop and flourish in this changing industry. She has always been a sought-after speaker. Her sharp mind and practical solutions led many generations of professionals to incorporate best practice standards into their business portfolio. I continue to rely on her wisdom and expertise to find solutions to the most challenging issues we continue to face in healthcare.”
“Rhoda has traveled over six million miles to support clients and colleagues. She has helped CEOs of major companies – who see her as an equal – understand why we deserve a seat at the table when important matters are discussed. She has taught through her work, in the classroom, as a popular speaker and through her example. For decades, she has led with skill, passion and courage and has defined the cutting edge in our industry. She is so well-known that people refer to her simply as “Rhoda.” Say “Rhoda” to anyone whose life she has touched, and they will instantly know whom you are talking about. She has given everything for us and for the industry we love, and she continues to be an outstanding role model for everything that is right about being an outstanding executive.”
“I have been fortunate to work with Rhoda for the past 6 years. She is dedicated, hardworking and innovative in her thinking. Rhoda’s ability to spot marketing and communications trends and articulate how consumer insights apply to our industry has resulted in healthcare system growth across the country. Her expertise in strategic messaging, campaign planning and crisis management is unparalleled. While she is undoubtedly an incredible marketing and communications professional, her true superpower is connecting people and programs to make an impact on national health. Her passion to connect and mentor others is evident in everything she does. She is dedicated to personal and professional growth, and brings out the best in others. I am honored to call Rhoda my mentor and friend and I highly recommend her work to others looking for a strategic marketing and communications partner.”
Branding / Identity / Naming
“If you are looking for a research-driven approach to branding and naming of your institution, Rhoda Weiss and her team are the foremost experts in the country. The expertise brought to our organization surrounding the naming of Oklahoma Children’s Hospital and University of Oklahoma Medical Center brought broad-based industry knowledge combined with sound research. Additionally, the consultative approach to create the visual identity of OU Health brought forward a distinctive, world class brand to our market. If you are looking for the best, I highly recommend working with Rhoda and her team.”
“Rhoda’s branding expertise is legendary. Her deft branding touch has led to stronger brands for dozens of organizations. She is unexcelled in this area because she understands every aspect of the branding process and does the research and hard work necessary, then injects her own special brand of creativity to develop brands that work. Branding was the subject of her doctoral thesis, and she puts on a branding clinic each time she takes on a new assignment. I have worked with her on many branding projects. Each of those brands has stood the test of time. Because Rhoda always gets it right.”
Marketing / Communications / Campaigns
“Rhoda is the consummate marketing and communications professional, setting the benchmark for how marketing and communications strategically support healthcare organizations.”
“Rhoda Weiss is one of the most customer-focused marketing and communications experts in the industry. She develops strategies rooted in research and is smart, savvy and creative when it comes to execution. Rhoda continually benchmarks with top healthcare systems and has access to the country’s most highly regarded healthcare CEOs and marketing professionals. A nationally respected expert, Rhoda brings the C-suite wise counsel with regards to engaging employees, physicians, patients and consumers and driving business results.”
“Rhoda Weiss knows health care. Her deep understanding of our industry from clinical operations to payer dynamics make her a trusted advisor for any health care marketing or communications project.”
Public Relations / News / Crisis
“Rhoda exudes confidence, leadership, humility and overall excellence within the craft of public relations. There’s no one else I know of within our field that can even come close to her mastery of every facet of our field. She is a stickler for details and high standards, but also has the empathy and charisma to lead any organization that needs to take their communications to the next level. She has razor sharp instincts when it comes to strategic communications, and I’ve become a better communicator just by observing how she works with people and makes things happen. She has a rare gift for making everyone feel included, appreciated, and inspires the best in others. She is an example to us all with her work ethic and dedication to the work and taking care of people. I’m blessed to have crossed paths with her.”
“In crisis, Rhoda is the voice of reason and can swiftly cut through the clutter to develop a strategic, comprehensive response that reduces the risk for her clients (and colleagues).”
“Rhoda Weiss is an outstanding communicator, expert interviewer and strategic counselor. There is no crisis she hasn’t managed. Her team at Rhoda Weiss Consulting Group can pitch any story from top tier national media and industry publications to local outlets.”
Coalition Building / Transactions
“It is critically important for health care leaders to come together as a common force to save lives and prevent unnecessary suffering. This platform Rhoda created and leads for 100+ health systems serves to coalesce and intensify our power to catalyze needed change across the nation.”
“Participating in the Health Market Leaders group, led by Rhoda Weiss, is one of my most valuable activities. To share and learn with the top marketing talent in the hospital industry is a priceless opportunity and Rhoda makes the experience very enjoyable and incredibly helpful. I feel fortunate to be part of the group.”
“Learning from your peers is invaluable as we navigate the challenging and every-changing waters of healthcare marketing and public relations. I love the candor and openness during our Summit calls and the tremendous wealth of resources and case studies shared. There is always something to educate and inspire me – what an invaluable resource.”
Presentations / CEO & Leader Interviews / Coaching
“Rhoda’s engagement style in interviewing leadership at all levels of an organization builds trust and credibility while covering a wide scope of topics. She has the unique ability to guide the conversation while maintaining a balance of speaker and audience interests. She is honest and transparent in her intent with interviews and her integrity shines through every time.”
“Rhoda continually benchmarks with top healthcare systems and has access to the country’s most highly regarded healthcare CEOs and marketing professionals. A nationally respected expert, Rhoda brings the C-suite wise counsel with regards to engaging employees, physicians, patients and consumers and driving business results.”
“Rhoda’s savvy, rich and diverse experiences and her close connection to hospital CEOs who run the most prestigious healthcare organizations in the country make her an invaluable asset.”
Philanthropy / Event Planning
“As PRSA International Conference chair, Rhoda led the development of our 2019 conference in San Diego. Her strategic vision resulted in a conference that ranked in the top two largest attended and highest number of speakers representing the most diverse populations in PRSA history. Our record number of keynote and breakout sessions were delivered by an accomplished and diverse slate of speakers, including among the world’s best-known, award-winning figures from journalism and Hollywood; a nation’s leader that changed the course of history; top communications executives from iconic corporations and global agencies; highly ranked public affairs leaders from all military branches; global leaders who faced the world’s most challenging crises; scores of international speakers; and foreign language sessions. The superb content resulted in overwhelmingly positive feedback from attendees. If you need strategic counsel or have a project that you want to ensure is successful, ask Rhoda; she will deliver incredible results.”
Diversity / Equity / Inclusion / Access
“Rhoda has demonstrated a passion for service and community stewardship throughout her career. Her lifelong commitment to ensuring those representing diverse populations are moved to the forefront in all business sectors and highly represented as speakers, on boards and top management posts. As the PRSA International Conference Committee in 2019, I saw Rhoda enlisted us all to ensure the largest number of diverse participants and culture sensitive programming in PRSA history. Just one example of working to further and advance inclusion and diversity initiatives in general.”