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Branding / Identity / Naming

As organizations change, grow and integrate, a question looms. What should the name be — existing, new, enhanced or otherwise? For health entities, should something follow the name— health, health system, health care, medicine, partners, network, alliance, or something else? 

America's Physician Groups logo
Logo with words Oklahoma Children's Hospital - OU Health
OU Health: University of Oklahoma Medical Center

What is your BRAND IDENTITY?  We can help!

Marketing / Communications / Campaigns

We pioneer, innovate, move markets and deliver with value and we are one of the nation’s first to hold an executive marketing title in a health system or hospital.

Our services include:

  • Research
  • Marketing
  • Internal Communications
  • Multi-Media Campaigns
  • Public Relations / Corporate Communications
  • Media Relations
  • Guidance
Rhoda Weiss giving acceptance speech for PRSA Gold Anvil Award
Rhoda Weiss standing next to Kareem Abdul-Jabbar, a former Lakers basketball player.

Rhoda is the founder and leader of Health Market Leaders —110 marketing executives from the nation’s largest and most iconic health systems representing majority of U.S. hospitals who meet virtually weekly to share best practices, resources, challenges and solutions.

She also leads BetterTogether.Health, a consortium of L.A..’s largest health systems united to improve the health of Angelinos through massive multi-channel public service campaign. And she’s leading a new, massive public service campaign featuring athletes and entertainers, artists and religious leaders, families and entrepreneurs—who all fought life-threatening diseases because they accessed timely health care.

Research: Marketing, Market, Brand, Communications, Media Assessments; Competitive, SWOT/SCOT, Attitudinal, Behavioral Analyses; Survey Creation, Implementation, Analysis; Focus Groups, Individual Interviews, Panel Sampling; Online, Phone and Mail Surveys

Marketing: Strategy, Branding, Plan Creation/Implementation, Differentiation, Growth, B2B, B2C, Segmentation,  Department Organization, Corporate Identity, Naming; Direct, Loyalty, Mobile, Digital, Social, Influencer, Product, Content; Brand, Public Service, Product Campaign Production; Customer Experience. Micro-Targeting, Generational, Cross-Cultural

Internal Communications: Research, Messaging, Campaigns, Skils Building, Engagement, Brand Ambassadors, Newsletters, Recruitment, Pride Generation, Labor, Crisis Management/Communications, Optimal Experiences

Multi-Media Campaigns: Goal Setting, Differentiation; Develop, Implement, Measure Multiple Media Branding, Marketing, Product and Public Service Campaigns; Creative Briefs, Content, Production, Placement, Testing, Measurement

Public Relations/Corporate Communications: Strategy, Research, Analysis, Plan Development and Implementation, Reputation Management, Awareness Building, Messaging, Storytelling, Word-of-Mouth, Meetings, Events, Advocacy.

Media Relations: Media Intelligence, Targeting, News Releases, Media Pitches, Spokesperson Training, Reaching Multiple Media (Traditional, Trade, Social, Digital). Crisis Consulting-Communications-Management

Guidance: Coaching, Counseling, Assessments, Professional Development, Staff Education & Training, Departmental Organization, Board-Management-Department Facilitation/Presentations

Screenshot of CNN anchor, Ali Velshi, interviewing Rhoda Weiss

Rhoda Weiss CNN interview on crisis management with Ali Velshi

Our crisis mantra:  Be first, fast, factual, forthcoming and ask for forgiveness

Listen to Rhoda share her experiences with PR.

Public Relations/Communications: Strategy, Research, Analysis, Plan Development and Implementation, Reputation Management, Awareness Building, Content Creation, Messaging, Storytelling, Word-of-Mouth, Meetings, Events, Advocacy, 

Media Relations: Promotes,Preserve, Protect: Media Intelligence, Targeting, News Releases, Pitches, Spokesperson Training, Reaching Multiple Media (Traditional, Trade, Social, Digital). Crisis Consulting and Communications Management

Our expertise has resulted in crisis expert interviews with CNN, Washington Times, Baltimore Sun and numerous other news media that seek us out for comment on crises, best approaches and recovery. Additionally, our leadership and innovation in public relations gain global recognition.

Rhoda has been honored with PRSA Gold Anvil, its Lifetime Achievement Award presented only 63 times in its 75-year history. Rhoda also received national lifetime public relations honors from Health Academy, Educators Academy, PRSA-Los Angeles, Plank Center Legends in Public Relations, American Hospital Assn, Women in Health Administration and others.

Public Relations/ News / Crisis

We’ve built a strong reputation for generating substantial, strategic media exposure for clients in popular traditional and online media on multiple platforms. Rhoda frequently is tapped for interviews and comments on numerous topics – and highly sought for extensive expertise in crisis management and communications.

Our services include:

  • Public Relations / Corporate Communications
  • Media Relations Promotes, Preserves, Protects
  • 24/7 call - crisis management and communications
The New York Times logo
The Washington Post logo
Los Angeles Times logo
CNN logo
Wall Street Journal logo
USA Today logo
Associated Press logo
ABC logo
CBS logo
NBC logo
Fox News logo
Good Morning America logo
Today logo
60 Minutes logo

Sampling of Media Placements     (articles)

National Media: New York Times, Wall Street Journal, Washington Post, USA Today, Reuters, Kaiser Health News, AP, Los Angeles Times, Washington Times, Chicago Tribune, Baltimore Sun, UPI, Huffington Report, Daily News, Newsday, Time, Newsweek, US News & World Report, The Guardian, Bottom Line, Investors Business Daily

Business Media: CEO, CFO, Forbes, Business Insider, Inc., Money, Fast Company, Business Week; Market Watch, City News Service, Yahoo; Business Journals from Los Angeles, San Francisco, Seattle, Orange County, Long Beach, San Fernando Valley, Cincinnati, Detroit, Connecticut, Charlotte

Dailies: Detroit News/Free Press, San Francisco Chronicle, Charlotte Observer, Seattle Times, San Diego Union-Tribune, Orange County Register, Akron Beacon-Journal, Albuquerque Tribune, San Jose Mercury News, Daily Breeze, Sacramento Bee, Sun, Press-Telegram, Philadelphia Inquirer, Pasadena Star News, Pittsburgh Post-Gazette, Miami Herald, Boston Globe, Cincinnati Enquirer, Portland Observer, Dallas Morning News, Houston Chronicle, Denver Post, Atlanta Journal Constitution, St. Louis Post Dispatch, Cleveland Plain Dealer, Arizona Republic, Minneapolis Star Tribune, La Opinion

National/Local TV & Radio: ABC, CBS, NBC, FOX, CNN, MSNBC, PBS, Univision, Telemundo, BBC, Bloomberg, Today, Good Morning America, 60 Minutes, 20/20, Dateline, PBS, Discovery, Nat Geo, Entertainment Tonight, E, Access Hollywood, Inside Edition, NPR, Public Radio, Local Radio Across the U.S.

Health/Science Media: Modern Healthcare, HealthLeaders, Becker's, Fierce, Healthcare Finance News, Health Progress, NCI Journal, Managed Healthcare Executive, Provider, Advance, Home Care Week, AHA News, Healthcare Management, HME News, Healthcare Intelligence Network, Healthcare Design, Payers & Providers, Physician News Network, McKnight's Long-Term Care News, Science Daily, Nature, Science Today, Smithsonian Magazine

Marketing/Communications: Stratgies & Tactics, Marketing News, Marketing Review, Communications World, PR News, Ragan Report, PR Week, Journal of Employee Communications Management, Strategic Health Care Marketing, Public Relations Journal, MPR, Bulldog, Healthcare Marketing Report, eNews, Marketing Health Services, Ad Age, Ad Week

Specialty Media: People, Amazon, Accountability News, Consultants Forum, Corporate Counsel, Cranes Today, Executive Matters, Fabricator, Glass Hammer, Home Furnishings Business, Member Management Report,, Restaurant News, SalesSolution,, Sports Business, Balance Careers, Conde Nast, Quality Letter, Slate, Science News

Health Market Leaders National Coalition

Health Market Leaders National Coalition

Coalition Building / Transactions

We have gained a national reputation for:

  • Building and leading national and regional coalitions
  • Facilitating and participating in development, implementation and positioning of transactions—M&As, joint ventures
  • Creating brand identities for new entities
  • Bringing together fierce competitors for public service, community betterment and other campaigns and purposes

Some of our Coalition / Transaction Work Prominent, highly competitive health systems—UCLA Health, Keck Medicine of USC, Cedars-Sinai, Dignity Health and Providence united and led by Rhoda Weiss—came together in March 2020 to participate in massive public service campaigns encouraging people to put health first and access care when needed, followed by campaigns promoting masking and staying safe. A new, multi-channel campaign—We Love A Healthy L.A.—asks consumers to access timely life-saving care told via patient stories of athletes and entertainers, artists and religious leaders, families and entrepreneurs—who all fought life-threatening diseases because they accessed timely health care--and are now doing things they love. It’s appearing on TV, radio, digital, social, print, outdoor, sports venues and more.  

#MaskUp Campaign:   Partnering with Cleveland Clinic’s Paul Matsen, brought together 128 health care systems with thousands of hospitals to mask up, since facemasks proved to be best chance at slowing the pandemic. Multi-level national and local print, TV, digital and social campaign ran tens of thousands of times. Participants nationally and regionally continue to share critical health messages. 

Article: More Health Systems Join National #MaskUp Campaign

Public Service Video:  Every Mask Up

Health Market Leaders national coalition: 115 Chief Marketing & Communications Officers from the nation’s largest health systems representing thousands of hospitals meet weekly to share knowledge, experiences, best practices, issues and solutions and navigate changing landscape. Begun March 2020 at start of pandemic, continue meeting weekly (150+ times; sharing 2,500 resources). Added monthly children's hospitals, cancer center and faith-based cohorts.

Cancer Center of Hawaii: Contracted several years to help develop and implement operations, finance, staffing, policies, start-up, recruitment, positioning, marketing, branding, logo for joint venture among 2 health systems and a medical group.

Beaumont Health: Facilitated brand identity and positioning for Beaumont Health System, Oakwood Healthcare and Botsford Hospital merger. Set agendas and process; conducted extensive employee, physician, management, board and community studies, including 200 individual interviews, surveys, focus groups and more. Presented best practices and brand options (names, logos, colors) to leadership for identities of 200+ entities and helped implement the new identity.  Article: Beaumont Chooses Logo

Presentations / CEO & Leader Interviews / Coaching

We are available to present keynotes and speeches nationally and globally at conferences, workshops management and leadership sessions.

Our topics include:

  • Strategy
  • Marketing
  • Branding
  • Public Relations
  • Event Planning
Rhoda Weiss interviewing Johnese Spisso, President of UCLA Health

Becker's Healthcare Conference 2021 with UCLA Health CEO Johnese Spisso

Rhoda Weiss has been invited to present 600+ keynotes and speeches in 49 states, Canada, Europe, Africa and Middle East. She’s taught fund raising, marketing, public relations and event planning at UCLA Extension and nationwide health care marketing classes for American Marketing Association and other national associations and organizations

Rhoda Weiss interviews Tom Mihaljevic, CEO, Cleveland Clinic

Rhoda Weiss interviews Tom Mihaljevic, CEO, Cleveland Clinic

As Becker’s Healthcare Spring and Fall C-Suite conferences Co-Chair, Rhoda has interviewed in person and online 50+ CEOs from health systems like: 

Mayo Clinic, Johns Hopkins Medicine, Cleveland Clinic, Providence, UCLA Health, Ascension, NewYork-Presbyterian, Dignity Health, CHI, Trinity Health, Intermountain Healthcare, Bon Secours Mercy Health, MD Anderson Cancer Center, Novant, Dana-Farber Cancer Institute, Atrium Health, Catholic Health Association, SSM Health, Mercy, Centura Health, Renown Health, MemorialCare, Spectrum Health, Texas Health Resources, Michigan Medicine, Henry Ford Health System, OHSU, Hackensack Meridian Health, NorthShore University Health System, RWJ Barnabas Health, Wellstar, Kaiser Permanente, Community Health Systems, Jefferson Health, LifePoint Health, Memorial Hermann Health System, Christiana Care and many others

Some of our work

Interview with Rod Hochman, M.D., President & CEO, Providence; Chair, American Hospital Association

Interview with Rod Hochman, MD, President and CEO, Providence

Interview with Johnese Spisso, President, UCLA Health; CEO, UCLA Health System

Interview with Tom Mihaljevic, M.D., Cleveland Clinic CEO

Interview with Jaewon Ryu, M.D., CEO, Geisinger

Interview with Joseph Impicciche, JD, President & CEO, Ascension

Interview with Marc Harrison, M.D., CEO, Intermountain Health Care

Interview with Sister Mary Haddad, President, Catholic Health Association

Interview with Steve Klasko, M.D., CEO, Jefferson Health

Interview with Vicente Fox, former President of Mexico (watch interview)

Interview with Toby Cosgrove, M.D., past CEO, Cleveland Clinic

Interview with Vicente Fox, former Mexico President

Board / Management Development

We offer a wealth of experience leading and serving on national and regional corporate, health care, association, nonprofit, government, community and charitable boards and organizations.

Our services include:

  • Leading and facilitating board and management sessions, retreats and annual programs
  • Assessing, addressing and transforming board roles responsibilities, processes, make-up and diversity
  • Leadership and management opportunities
  • Recruitment of leading board candidates
Rhoda Weiss speaking to members of Congress and their staff on public diplomacy around the world.

Rhoda Weiss speaking to members of Congress and their staff on public diplomacy around the world.

Leadership and management opportunities to improve, engage, lead and transform via board and leadership education, assessments, audits, best practices, performance expectations, recruitment, diversification and transforming to a environment that is strategic, highly focused, and emphasizes long-term value.

Addressing The Pandemic

The pandemic is transforming boards, leadership and management. Generational, economic and political divides are widening; return-to-work and remote options undetermined; uncertainties and unknowns unpredictable; burnout expanding, and back to what we’ve experienced as normal unlikely to return.

This can be disconcerting for those facing greater challenges and wrestling with rethinking their roles, values, culture and operations in working on behalf of the organization’s team, shareholders, stakeholders and communities they serve. As leader of Health Market Leaders national consortium of 115 health system executives meeting weekly since March 2020 and BetterTogether.Health coalition, Rhoda Weiss is helping health systems representing the majority of U.S. hospitals in transitioning through the pandemic and beyond.

Philanthropy / Event Planning

We have several decades experience in fundraising and event planning. Rhoda has taught thousands of students enrolled in UCLA Extension’s fund raising and event planning series. We chair global and national meetings as well as events of all sizes across the u.s.

We help:

  • Lead and participate in capital campaigns and philanthropic activities
  • Create fund raising materials and case statements
  • Engage donors via friend raising and fund raising
  • Generate corporate and individual support
  • Transform record attendance, speakers, funding and sponsorships
PRSA Silver Anvil Awards Gala in New York City

PRSA Silver Anvil Awards Gala in New York City

Rhoda Weiss with actress Mia Farrow, speaking on global humanitarian crises

Rhoda leads International Conference with actress activist Mia Farrow, speaking on global humanitarian crises. 

Some of our work

Rhoda co-chairs Becker’s Healthcare C-Suite Spring & Fall Conferences, recruiting and interviewing scores of iconic CEO keynotes and keynote panels. Spring 2021 drew 13,000 online participants—nearly three times previous conferences.

As 2019 PRSA International Conference chair she transformed it with record attendance; diverse, iconic speakers; and significant  sponsorships. Two international conferences led ranked in the top three most successful conferences in PRSA's 75-year history.

Addressing The Pandemic

The pandemic continues to transform all sectors of society. Philanthropy, meetings and events are no exception. Responding to the pandemic and racial justice, fundraising more than doubled previous 10 disasters combined. As post-pandemic plans evolve, the role and generosity of corporations, individuals and foundations bring uncertainties and multiple challenges.

Same is true of meetings and events. There’s more virtual events with record turnouts of those not facing travel time and expenses. The near future sees a combination of hybrid events with in-person and virtual programming. While in-person more easily builds relationships, organizations are finding virtual events can greatly expand attendance by tapping friends, family and colleagues from outside the area to participate without having to travel. 

While these words took on special meaning, direction and action more recently, it has been a major focus of Rhoda Weiss Consulting Group since its inception in 1986 and a critical part of the essence of our leader, Dr. Rhoda Weiss.

From coursework in Black Studies and cross-cultural communications to the topic of her valedictory address at Michigan State, focus of her graduate thesis and unending support of diverse communities, Rhoda and her team continue DEIA efforts over many decades. These include teaching and speaking on cross-cultural communications, ethnic studies, diversity and inclusion; founding leadership organizations that quickly and continuously reach and exceed DEIA goals; leading large national and international associations with unmatched DEIA successful initiatives; chairing large conferences with high percentages of diverse keynotes, presenters, participants and topics; serving on UCLA Extension DEIA Advisory Board; and more.

Rhoda Weiss interviews Vicente Fox, former President of Mexico

Rhoda interviews former Mexico President Vincente Fox

Our services include:

  • Conducting DEIA Professional Development, Education and Training
  • Assessing DEIA Strategies, Tactics, Programs and Services
  • Developing Strategic, Marketing, Communications and Public Relations DEI Plans
  • Initiating Mission, Vision and Values Statements
  • Reaching Multi-Generational, Diverse Stakeholders and Partners
  • Understanding Acculturation, Cultural Nuances and Differences Among Cultures, Mores, Languages, Generations
  • Promoting Cultural Competency
  • Establishing Ethnically Sensitive Campaigns to Target and Reach Diverse Audiences
  • Recruiting Diverse Leaders for Organizations, Boards and Presentations

Diversity / Equity / Inclusion / Access (DEIA)

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