What we’ve been working on
#MaskUp Campaign
ABC – Health care systems nationwide ask people to #MaskUp
NBC – Health care systems nationwide ask people to #MaskUp
Radio – CBS, National
Wearing is Caring: Inspiring a National Movement to #MaskUp
Health Systems Unite to Encourage Patients to Put Health First, Access Care When Needed
100 top health systems urge public to #MaskUp
Fireside Chat with Cleveland Clinic CEO & President, Thomislav Mihaljevic
Becker’s Healthcare | Patient Experience and Marketing Virtual Forum
Marketing / Communications Media
Latest Campaign from Consortium of Los Angeles Health Systems Coaxes Patients Back for Routine and Preventive Care
View from the C-Suite: A Look Back at the Challenges and Opportunities of 2021 from Five Industry Leaders
PRSA – Doing the Right Thing in Times of Crisis
PRSA – publication: Rhoda Weiss on Executive Presence; article: Rhoda Weiss on-Establishing Executive Presence
Crain’s Detroit Business – 50 Ways to show your love for Detroit
Health Systems Leverage marketing to get patients back through the door
PRSA Storytellers – Communicating From the Pandemic’s Front Line
Rhoda Weiss – Los Angeles Business Journal – Getting the Word Out
In this full-page profile in Los Angeles Business Journal, Rhoda discusses current and future state of communications, journalism and other topics.
CEO & Leader Interviews
Interview with Rod Hochman, M.D., President & CEO, Providence; Chair, American Hospital Association
Interview with Johnese Spisso, President, UCLA Health; CEO, UCLA Health System
Interview with Tom Mihaljevic, M.D., Cleveland Clinic CEO
Interview with Jaewon Ryu, M.D., CEO, Geisinger
Interview with Joseph Impicciche, JD, President & CEO, Ascension
Interview with Sister Mary Haddad, President, Catholic Health Association
Interview with Vicente Fox, former President of Mexico
Interview with Dr. Rhoda Weiss named Public Relations Legend
Transcript of Rhoda Weiss interview with CNN
Interview on bringing thousands of professionals to Detroit
Better Together Health
LA County medical groups team up to urge people to prioritize good health
Health Systems Unite to Encourage Patients to Put Health First
Health Systems Leverage marketing to get patients back through the door
BetterTogether.Health campaign billboards:
click image to enlarge
HONOREE FOR OUTSTANDING COLLABORATION
Rhoda Weiss, Founder and Chair of BetterTogether.Health, accepts Los Angeles Business Journal 2021 Award for Outstanding Collaboration for leading public service campaigns with Cedars-Sinai, Keck Medicine of USC, Dignity Health, Providence and UCLA Health.
