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Rhoda Weiss Consulting Group

Building Brands. Engaging Consumers. Moving Markets. Delivering Value.

IN THE MEDIA

WHAT WE'VE BEEN WORKING ON

#MaskUp Campaign

ABC - Health care systems nationwide ask people to #MaskUp

NBC - Health care systems nationwide ask people to #MaskUp

Radio - CBS, National

Wearing is Caring: Inspiring a National Movement to #MaskUp

Health Systems Unite to Encourage Patients to Put Health First, Access Care When Needed

100 top health systems urge public to #MaskUp

Fireside Chat with Cleveland Clinic CEO & President, Thomislav Mihaljevic

Six Los Angeles County Health Systems Team Up to Tackle the Silent Epidemic (Hint: It’s Not COVID-19)

Becker's Healthcare | Patient Experience and Marketing Virtual Forum

National TV & Radio

ABC - Health care systems nationwide ask people to #MaskUp

CNN - Ali Velshi talks with Rhoda Weiss on crisis management

CBS-AM - CBS National Radio - #MaskUp

Marketing / Communications Media

Latest Campaign from Consortium of Los Angeles Health Systems Coaxes Patients Back for Routine and Preventive Care

View from the C-Suite: A Look Back at the Challenges and Opportunities of 2021 from Five Industry Leaders

PRSA - Doing the Right Thing in Times of Crisis

PRSA - Rhoda Weiss on Executive Presence; article: Rhoda Weiss on-Establishing Executive Presence

Crain's Detroit Business - 50 Ways to show your love for Detroit

Health Systems Leverage marketing to get patients back through the door

PRSA Storytellers - Communicating From the Pandemic's Front Line

Los Angeles Business Journal article titled "Getting the Word Out"

Rhoda Weiss - Los Angeles Business Journal - Getting the Word Out

In this full-page profile in Los Angeles Business Jounal, Rhoda discusses current and future state of communications, journalism and other topics.

CEO & Leader Interviews

Interview with Rod Hochman, M.D., President & CEO, Providence; Chair, American Hospital Association

Interview with Johnese Spisso, President, UCLA Health; CEO, UCLA Health System

Interview with Tom Mihaljevic, M.D., Cleveland Clinic CEO

Interview with Jaewon Ryu, M.D., CEO, Geisinger

Interview with Joseph Impicciche, JD, President & CEO, Ascension

Interview with Sister Mary Haddad, President, Catholic Health Association

Interview with Vicente Fox, former President of Mexico

Interview with Dr. Rhoda Weiss named Public Relations Legend

Transcript of Rhoda Weiss interview with CNN

Interview on bringing thousands of professionals to Detroit

Presenting on Communicating on the Pademic

Interacting with the media

Understanding the patient perspective

Better Together Health

LA County medical groups team up to urge people to prioritize good health

Health Systems Unite to Encourage Patients to Put Health First

Health Systems Leverage marketing to get patients back through the door

BetterTogether.Health campaign billboards:

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Campaign billboards for BetterTogether.Health

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HONOREE FOR OUTSTANDING COLLABORATION

Rhoda Weiss, Founder and Chair of BetterTogether.Health, accepts Los Angeles Business Journal 2021 Award for Outstanding Collaboration for leading publc service campaigns with Cedars-Sinai, Keck Medicine of USC, Dignity Health, Providence and UCLA Health.

Los Angeles Business Journal Health Care Award for Outstanding Collaboration

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