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Gallery

Work with the Military

Awards

Distinguished Public Service Award

Rhoda honored with Air Force’s highest citizen award for public service, the Distinguished Public Service Award, at Joint Base Andrews, just outside of Washington, D.C. Rhoda is a longtime member of the Chief of Staff of the Air Force’s Civic Leader Program and now U.S. Space Force Civic Leaders as well, a high-level advisory group serving as an interface between the Air Force, Space Force and civilian communities across the nation. 

Interviews with CEOs and Leaders

Rhoda has interviewed in person and online 50+ CEOs and Leaders.

UPCOMING EVENT

PRSA Storytellers: Stay Humble and Keep Your Head Down: A conversation on Ethics Like None Other

SEPTEMBER 21, 2021  3pm - 4pm

PRSA Logo

Anthony Slonim, M.D., DrPH, FACHE, President and CEO at Renown Health, Nevada

Rhoda Weiss, Ph.D., APR, Fellow PRSA

Branding /

Id​entity / Naming

As organizations change, grow and integrate, a critical question looms:      What should the name and identity be — existing, new, enhanced or otherwise? We've got answers.


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Marketing /

Communications / Campaigns

We are one of the nation’s first to hold an executive marketing title in health systems and hospitals. We pioneer and innovate solutions that move markets and deliver value.

Coalition Building /

Transactions

We facilitate and participate in all aspects of transactions (M&As, JVs, brand identity) and bring together fierce competitors for public service, community betterment and other campaigns and purposes.

Presentations /

CEO Interviews

We speak and faciitate conferences, workshops, management and leadership sessions on strategy, future trends, marketing, branding, crises, communications, what's new, next and best and other topics.


Philanthropy /

Event Planning

We help lead and participate in fund raising strategies, activities, case statements and capital campaigns, engaging current and potential donors and generating corporate, foundation and individual support.


Diversity /

Equity / Inclusion / Access

We teach. speak, consult and create  marketing and communications plans on cross-cultural communications, ethnic studies, diversity and inclusion, helping organizations plan, execute and exceed their DEIA goals.

Public Relations /

News / Crisis

We generate strategic media exposure for clients in popular traditional, trade and online media  on multiple platforms and develop and implement public relations plans.

Board /

Management Development

We offer boards, leadership and management opportunities to improve, engage, lead and transform to an environment that is strategic and highly focused with a passion for long-term value.

What Experts Are Saying

"My professional relationship with Rhoda goes back to 1980s when healthcare marketing was at its infancy. Colleagues were public relations officers, managing internal communication, news stories and crisis communication. With formation of managed care and concept of patient steerage, the need for a marketing office was ignited. Rhoda saw this force coming and created the foundation for healthcare marketers to develop and flourish in this changing industry. Always a sought-after speaker, her sharp mind and practical solutions led many generations of professionals to incorporate best practice standards into their business portfolio. I continue to rely on her wisdom and expertise to find solutions to the most challenging issues we continue to face in healthcare."

Laurel DiBrog, Senior Vice President/ Chief Marketing & Communications Officer, Roswell Park Comprehensive Cancer Center

"Rhoda has traveled over 6 million miles to support clients and colleagues. She has helped CEOs of major companies - who see her as an equal - understand why we deserve a seat at the table when important matters are discussed. She has taught through her work, in the classroom, as a popular speaker and through her example. For decades, she has led with skill, passion and courage and has defined the cutting edge in our industry. She is so well-known people refer to her simply as “Rhoda.” Say “Rhoda” to anyone whose life she has touched, and they will instantly know whom you are talking about. She has given everything for us and for the industry we love, and she continues to be an outstanding role model for everything that is right about being an outstanding executive."

Jeff Julin, Past Global Chairman. PROI Worldwide, largest global network of independent PR agencies/Past PRSA National Chair & CEO

"I have been fortunate to work with Rhoda for several years. She is dedicated, hardworking and innovative in her thinking. Her ability to spot marketing and communications trends and articulate how consumer insights apply to our industry resulted in healthcare system growth across the country. Her expertise in strategic messaging, campaign planning and crisis management is unparalleled. While she is undoubtably an incredible marketing and communications professional, her true superpower is connecting people and programs to make an impact on national health. Her passion to connect and mentor others is evident in everything she does. She is dedicated to personal and professional growth and brings out the best in others. I am honored to call Rhoda my mentor and friend and highly recommend her work to others looking for a strategic marketing and communications partner."

Cara Bergendahl, Vice President, Marketing & Communications, Ochsner Health

"My professional relationship with Rhoda goes back to 1980s when healthcare marketing was at its infancy. Colleagues were public relations officers, managing internal communication, news stories and crisis communication. With formation of managed care and concept of patient steerage, the need for a marketing office was ignited. Rhoda saw this force coming and created the foundation for healthcare marketers to develop and flourish in this changing industry. Always a sought-after speaker, her sharp mind and practical solutions led many generations of professionals to incorporate best practice standards into their business portfolio. I continue to rely on her wisdom and expertise to find solutions to the most challenging issues we continue to face in healthcare."

Laurel DiBrog, Senior Vice President/ Chief Marketing & Communications Officer, Roswell Park Comprehensive Cancer Center

"Rhoda has traveled over 6 million miles to support clients and colleagues. She has helped CEOs of major companies - who see her as an equal - understand why we deserve a seat at the table when important matters are discussed. She has taught through her work, in the classroom, as a popular speaker and through her example. For decades, she has led with skill, passion and courage and has defined the cutting edge in our industry. She is so well-known people refer to her simply as “Rhoda.” Say “Rhoda” to anyone whose life she has touched, and they will instantly know whom you are talking about. She has given everything for us and for the industry we love, and she continues to be an outstanding role model for everything that is right about being an outstanding executive."

Jeff Julin, Past Global Chairman. PROI Worldwide, largest global network of independent PR agencies/Past PRSA National Chair & CEO

"I have been fortunate to work with Rhoda for several years. She is dedicated, hardworking and innovative in her thinking. Her ability to spot marketing and communications trends and articulate how consumer insights apply to our industry resulted in healthcare system growth across the country. Her expertise in strategic messaging, campaign planning and crisis management is unparalleled. While she is undoubtably an incredible marketing and communications professional, her true superpower is connecting people and programs to make an impact on national health. Her passion to connect and mentor others is evident in everything she does. She is dedicated to personal and professional growth and brings out the best in others. I am honored to call Rhoda my mentor and friend and highly recommend her work to others looking for a strategic marketing and communications partner."

Cara Bergendahl, Vice President, Marketing & Communications, Ochsner Health

Board / Management Development

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"My professional relationship with Rhoda goes back to 1980s when healthcare marketing was at its infancy. Colleagues were public relations officers, managing internal communication, news stories and crisis communication. With formation of managed care and concept of patient steerage, the need for a marketing office was ignited. Rhoda saw this force coming and created the foundation for healthcare marketers to develop and flourish in this changing industry. Always a sought-after speaker, her sharp mind and practical solutions led many generations of professionals to incorporate best practice standards into their business portfolio. I continue to rely on her wisdom and expertise to find solutions to the most challenging issues we continue to face in healthcare."

Laurel DiBrog

Senior Vice President/ Chief Marketing & Communications Officer, Roswell Park Comprehensive Cancer Center

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