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As organizations change, grow and integrate, a question looms. What should the name be — existing, new, enhanced or otherwise? 

We maintain a substantial database of health care and other name changes over multiple decades!

Who We Are

Among the best known leaders and innovators in marketing and communications. Rhoda Weiss Consulting Group’s influence and stature in health care and other sectors continue to attract iconic brands.

Our client list, speaking engagements and national organization leadership represent a who’s who of health care organizations, businesses, government and nonprofits nationally and globally, where we bring high levels of expertise, energy, excitement and strong outcome expectations to every project and presentation.

Focused on growth and opportunities, we help organizations develop, implement and achieve successful, practical, proven and progressive market-driven strategies to increase visibility, awareness, understanding, market share, funding, and operational and financial excellence.

Rhoda Weiss leads a communications and ethics workshop, bringing together FEMA and Department of Homeland Security teams to a national program in Washington, DC and in regions across the U.S.

Our efforts have not gone unnoticed with 300+ leadership, marketing, branding, advertising and communications awards; multiple national Lifetime Achievement honors and requests to present at hundreds of conferences.

Meeting the Challenges of the Pandemic

Founder Health Market Leaders: Since March  2020 we continue to lead 115 CMOs/CCOs in 150 mini-conferences. Speakers share resources, best practices, pandemic solutions + branding, trends, marketing, crises and countless topics. Weekly newsletters have shared 2,500+ adaptable strategies and tactics. Pre-Pandemic Executive Summit met twice annually, continues in 2022.

Founder/leader BetterTogether.Health unites fierce competitor health system giants--UCLA Health, Keck Medicine of USC, Cedars-Sinai, Providence and Dignity Health--in massive public service campaigns to keep people healthy and encourage timely access to care. It was recently honored by Los Angeles Business Journal as the Best Collaboration Award and is soon unveiling a massive new campaign.

Why Choose Us

Our diverse, award-winning, transformative solutions focus on

  • Strategy
  • Marketing
  • Public Relations
  • Branding
  • Corporate Identity
  • Communications
  • Crisis Management
  • Stakeholder Engagement
  • Philanthropy
  • Management/Board Development
  • Coalition Building

And decades of excellence in

  • Diversity
  • Equity
  • Inclusion
  • Access  

Always prepared to take on tough challenges, we created a decade-long coalition of now 115 health system marketing and communications leaders representing thousands of U.S. hospitals meeting weekly to share, educate and inspire.

What We Do

Driven by research, data and analytics, we've partnered with hundreds of organizations to create and implement practical, proven, powerful and progressive market-driven strategies that increase visibility, awareness, understanding, market share, funding and profitability.

Our Services

Building Brands

We partner with organizations to help each identify, clarify, inspire, reach and exceed their strategic goals while building brands, activating growth and creating value using a fully integrated strategic marketing and communications approach to brand positioning in all we do.

With extensive expertise and experience in helping multiple organizations with brand identity and organizational name changes, we also maintain a substantial database of health care and other organizational name changes over multiple decades.

All Services

  • Branding/Identity/Naming
  • Marketing/Communications/ Campaigns
  • Public Relations/News/Crises
  • Coalition Building/Transactions
  • Presentations/CEO Interviews
  • Board/Management Development
  • Philanthropy/Event Planning
  • Diversity/Equity/Inclusion/Access

Who We Serve

The organizations we serve are a Who’s Who in corporate, nonprofit, government health and other sectors

With extensive expertise and experience in helping multiple organizations with brand identity and organizational name changes, the consultancy also maintains a substantial database of health care and other name changes over multiple decades. Parner oganizations represent multiple sectors:

  • Health Systems
  • Academic Medical Centers
  • Hospitals
  • Health Plans
  • Medical Groups
  • Post-acute Care
  • Outpatient Facilities and associations
Logo of words Keck Medicine of USC
  • Corporate
  • Financial Services
  • Universities
  • Government
  • Military
  • Association and nonprofit sectors

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