Rhoda Weiss & Associates, Inc. - Strategy, Marketing, Communications
Rhoda Weiss & Associates, Inc.  is led by Rhoda Weiss, Ph.D.,     nationally recognized and versatile executive, speaker, consultant, author, educator  and multiple award winning professional specializing in strategy, business development, branding, marketing, public relations and crisis management. During her career,  she's traveled 6 million miles speaking and consulting to 700+ organizations in the U.S. and abroad. Popular and trusted consultant to scores of organizations and a prolific speaker, Dr. Weiss is highly sought for her knowledge, expertise, experience and innovations in moving organizations well beyond their strategic objectives.

International Consultant and Top-Rated Speaker

Dr. Weiss helps advance organizations with  governance, finance, operations, marketing and strategy efforts leading to growth in referrals, awareness, profitability and customer engagement. Recognized innovator in marketing, branding, public relations and health care delivery, her strategies earn clients substantial recognition while establishing value-driven communications budgets. For years, she's been rated a top conference speaker and keynoter in the U.S. and globally, shown above presenting to members of Congress and their staff in the Capitol Building in Washington, DC. Here's an interview of Rhoda Weiss on what's new and next in marketing and a brochure on American Marketing Association presentations:

Educator, Kellogg Fellow, National Crisis Expert

Dr. Weiss has taught public relations and fund raising at UCLA Extension for more than two decades. A Kellogg Foundation Fellow, her nationally known expertise in crisis management and communications has led corporations to seek her counsel and national media to request interviews, including guest spots on CNN, Public Radio and many more. In this photo, Rhoda (2nd from left) is honored as a UCLA Extension Distinguished Faculty, selected from among 2,500 current instructors.

Acclaimed Organizational Leader

CEO, president and board chair of nationally known organizations, Rhoda  is past national chair and CEO of 32,000-member Public Relations Society of America, past president of the 6,000-member American Hospital Association Society for Healthcare Strategy and Market Development, past president of Women in Health Administration, American Society for Healthcare Public Relations and Marketing and Healthcare Public Relations and Marketing Association and  former vice president of PRSA Health Academy and American Marketing Association of Southern California. 

Magazine Editor, Named Public Relations Legend

Editor-in-chief of Marketing Health Services Magazine, her esteemed editorial board members represent prominent national health care systems. PRSA Los Angeles Professional of the Year and recognized by Ball State University for  Contributions to Education, Rhoda was named a national Public Relations Legend, the only woman featured in the 2009 Legends book published by the Plank Center for Public Relations Leadership at University of Alabama. She is shown above with Karen Hughes, former U.S. Undersecretary of State and White House Communications Director. Here's access to two issues of the marketing magazine Rhoda edits:

Book Author; Widely Quoted in the Media;             Crisis Management & Communications Expert

Author of the book, Managing Health Care Reform: Ideas for Leaders, she's a past strategy columnist for Catholic Health Assn Health Progress and for Strategic Healthcare Marketing. She is quoted widely in prominent media, appearing in the New York Times, Wall Street Journal, Los Angeles Times, Baltimore Sun, CNN, Washington Times, Associated Press, Inc, Los Angeles Business Journal, Crain's Business, PR Week, Seattle Times, Journal of Employee Communications Management, Corporate Counsel, CFOZone, Public Radio, National Restaurant News, Detroit News, monster.com, Modern Healthcare, Des Moines Register,  Provider, Reuters, USA Today, Human Resources Executive, Provider and dozens more media outlets. Above, she keynotes the Rural Health Partnership conference in Tennessee.

Multiple Lifetime Achievement, Marketing and Communications Honors, Award Host/Presenter

Dr. Weiss has received  many national honors: AHA Society for Health Care Strategy and Market Development inaugural National Award for Individual Professional Excellence, Michigan  State University College of Communication Arts & Sciences Outstanding Alumni Award, PRSA Health Academy Lifetime Achievement Award, Women in Health Administration Woman  of the Year Award, PRSA Los Angeles Professional of the Year, PRSA National Volunteer Award, UCLA Extension Distinguished Instructor, Ball State University Public Relations Award, Educators Academy Award for Contributions to Education and others.
She 's judged Marriott Service Excellence Awards and earned over 300 communications and marketing honors.
A Fellow in PRSA, AHA Society for Health Care Marketing and Public Relations and American College of Healthcare Marketing,. Rhoda also chairs and hosts award events, including those above in New York City where she presented Best of Silver Anvil Award to Al Gore's team from the Oscar-winning film, "Inconvenient Truth." 
 
Boards of Directors and National Programs

In addition to leading Boards of many professional organizations, Dr. Weiss has served on Boards of Directors for Easter Seals, St. Francis Hospice of Hawaii, Donate Life America (organ and tissue donations), Watts-Willowbrook Boys & Girls Club, Juvenile Justice Connection Project. Global Alliance for Public Relations and Communications Management and is  a current member of the national U.S. Air Force Chief of Staff Civic Leaders Program (shown above on Air Force Two and below  at U.S. Air Force Global Strike Command),  Executive Vice President of Air Force Association Doolittle Board, U.S. Air Force Entertainment Industry Advisory Board, March of Dimes Communications and others.










Government and Military Leadership

Invitee to State Department Private Sector Diplomacy Summit, she hosted and keynoted a program for members of Congress and their staff with former Undersecretary of State  and Chief of White House Communications Karen Hughes on U.S. Public Diplomacy efforts around the world. Rhoda was selected a National Security Forum delegate to join other national executives and military leaders from around the globe. The Forum exposes influential citizens to senior U.S. and international military officers to engage ideas and perspectives on military, international and national security issues. She speaks at global conferences including in South Africa on communications sustainability; led ethics and communications workshops  for leaders of the Federal Emergency Management Agency (FEMA) and Department of Homeland Security and keynoted scores of other government, military, corporate and nonprofit conferences. 

PhD Dissertation on Organization Name Changes
She has a BA from Michigan State University, where she gave the valedictory address and named outstanding alumni from the College of Communication Arts & Sciences. She has an MA from Antioch University and completed the Western Network for Health Care Executives at University of California, Berkeley and University of Michigan Executive Leadership Institute. She earned a doctorate from Antioch University PhD Program in Leadership and Change. Her dissertation focused on name changes in organizations, particularly among health care providers.

Support Team of Exceptional Professionals
Rhoda Weiss & Associates is supported by an expert team of exceptional professionals with broad experience in strategy, research, design, philanthropy, marketing communications, business planning and transactions, joint ventures, advertising, event production and social media.

Los Angeles Business Journal Newsmaker
Below is a two-page interview with Rhoda Weiss that appeared in the Los Angeles Business Journal. 




SAMPLING OF MEDIA STORIES
To view stories, copy and paste link in Web browser

CNN Transcript of Rhoda Weiss TV Interview
http://transcripts.cnn.com/TRANSCRIPTS/0702/25/cnnitm.01.html

Rhoda Weiss receives PRSA National Ferguson Award
http://media.prsa.org/article_display.cfm?article_id=1473

American Marketing Association article
http://www.marketingpower.com/Calendar/Pages/faculty_bios/rhoda_weiss.aspx

Rhoda Weiss Associated Press Interview on the
30th anniversary of the mini-series, Roots
http://asap.ap.org/data/interactives/_news/roots/

Interview with Employment Crossing
http://www.prcrossing.com/article/250278/Rhoda-Weiss-National-PRSA-Chair-and-CEO/

Wire Service Story on Crisis Communications
http://www.usasianwire.com/release.php?id=525148068

Recipient of Professional of the Year
http://media.prsa.org/article_display.cfm?article_id=118

Interview with Journal of National Cancer Institute
http://jnci.oxfordjournals.org/content/93/1/6.full

Wire Service Story on National FEMA Ethics Workshop
http://www.usasianwire.com/release.php?id=48928990

Rhoda Weiss Radio Interview
http://spartanpodcast.com/?p=243

Interview of Nation's Restaurant News of Power of
McDonald's Brand Invincibility
http://www.nrn.com/article/nrn-50-billions-and-billions-served

Getting the Most Out of Public Relations: 
Interview with Home Furnishing News
http://www.hfbusiness.com/article/landing-your-stores-name-news-publicity-money-cant-buy-spreading-message-takes-some-creativity-heres-some-retailers-do-it-posh-private-labels-br-a-survey-year-conducted-ipsos-mori-private-la-78063/1#

Monster.com Interview on How to Get in the Media
http://saleshq.monster.com/training/articles/1681-how-to-get-your-story-picked-up-by-the-media?print=true

Interview in Provider Magazine
http://www.ahcancal.org/News/publication/Provider/CoverOctober2010.pdf

Glass Hammer interview on Being Recognized at Work
http://www.theglasshammer.com/news/2010/03/25/you-can%E2%80%99t-be-serious-6-ways-to-get-taken-seriously-at-work/

Crain's Detroit Business Interview
http://www.crainsdetroit.com/article/20081024/BRIGHTSIDE/310249996

Inc Magazine Interview of Media Relations
http://www.inc.com/magazine/20071201/deskside-story.html

Wire Story on Executive Ethics
http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070712006043&newsLang=en

For further information or to schedule a consulting or speaking engagement:
Call us at 310/393-5183 or
email us at Rhoda@RhodaWeiss.com


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